Misty forest landscape
Est. 2025

Building the Future of Consumer Brands

We acquire, build, and scale premium DTC brands through operational excellence, shared infrastructure, and strategic growth.

Not your typical private equity.

We don't just build and aggregate brands; we integrate them into a powerful ecosystem of shared intelligence and operational rigor.

Through centralized shared services, cross-pollination of insights, and disciplined operational excellence, we create sustainable competitive advantages for every brand in our portfolio.

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Commitment

How We Build Sustainable Advantages

01

Operational Excellence Playbooks

Proven playbooks across supply chain, inventory, fulfillment, and customer service — ensuring efficiency, lower costs, and a consistent consumer experience.

Playbooks
02

Cross-Brand Data Intelligence

Our centralized data platform aggregates consumer behavior, market trends, and performance metrics — identifying cross-category opportunities and predicting future demand.

Data Insights
03

Strategic GTM Frameworks

Robust Go-To-Market frameworks tailored for DTC and retail, from brand positioning and launch strategies to channel diversification and international expansion.

Go-To-Market
04

Shared Services Leverage

Marketing, finance, legal, and technology infrastructure — centralized so our portfolio brands benefit from economies of scale, expert talent, and best-in-class tools.

Leverage

Brands Built to Last

Flagship

FastLane

Est. 2025

B2B nearshoring marketplace — "The Alibaba of the Americas." Connects US brands and retailers to verified LATAM factories with 14-day delivery.

118
Factories
8,318
SKUs
$13.6M
Wholesale Value
$29.1M+
D2C Value
Visit FastLane

Cocoon Modern

Est. 2025

Scandinavian-inspired home goods blending simplicity with functional elegance.

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Hevias

Est. 2020 Sold 2025

Sustainable home essentials with natural materials and timeless design.

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The Team Behind Timberline

Rian McCartan

Rian McCartan

CEO
San Francisco, CA

US Operations & Business Development. Oversees 3PL warehouse in Dallas, TX and drives strategic growth across the portfolio.

Ricky Kim

Ricky Kim

Head of LATAM
León, Mexico

LATAM Operations & Factory Partnerships. Manages on-the-ground relationships with 118+ verified factories across Latin America.

Bas Lefeber

Bas Lefeber

CTO
Amsterdam, NL

Technology & Platform. Architects and builds the technology infrastructure powering Timberline's portfolio of brands.

Let's Build Together

Whether you're a founder, investor, or operator — there's a place for you in the Timberline ecosystem.

Locations
San Francisco, CA
US Operations
León, Mexico
LATAM Operations
Amsterdam, NL
Technology